Beauty · Fashion · Luxury

Your customers watch series. Not your ads.

Micro Drama produces vertical mini-series branded for you. The format devouring attention across Asia, now landing in the West. We write the story, we produce the episodes, you publish everywhere.

Maybelline, Marc Jacobs, Crocs and P&G have already launched their micro-drama.

The phenomenon

A global tidal wave. More addictive than Netflix.

Micro-drama was born three years ago. It's already one of the most-watched formats on the planet, and it lives where your customers spend their days: TikTok, Reels, YouTube.

$0B
in global revenue in 2025 (Omdia)
0.0 min
a day on ReelShort in the US, ahead of mobile Netflix
0M
users in China, where the format passed the box office
0%
of new dramas are already commissioned by brands
The proof

The biggest brands have launched their series.

Maybelline

“Maybe This Christmas,” 5 episodes on ReelShort.

source

Crocs

“Charmed to Meet You,” 5 episodes, 10M+ views.

source

Marc Jacobs

“The Scene” (Question Marc platform).

source

P&G

A 50-episode series (Native).

source

In China, a single beauty brand turned under ¥50M of short series into ¥3.3B in sales. source

Maybelline·Marc Jacobs·Crocs·P&G·Maybelline·Marc Jacobs·Crocs·P&G·Maybelline·Marc Jacobs·Crocs·P&G·
How it works

From idea to series, in one pipeline.

Claude writes the bible
1

The story

Bible written by Claude

1

The story

We co-write the story bible with you. Tone, characters, your brand's place in the plot. You sign off on everything.

2

Production

AI generation

2

Production

Image, video, voice, music. Generated and edited by AI, directed by us. No shoot.

FRENESDE中文PT日本語IT
3

Your languages

Multilingual dubbing

3

Your languages

Dubbing is done by AI, with natural voices. Produce once, publish everywhere.

4

Distribution

Ready to publish

TikTokReelsYouTube
4

Distribution

Vertical, ready to publish on TikTok, Reels, YouTube, or your own channels.

Inside Claude · MCP

Micro Drama lives inside Claude.

Connect Micro Drama to Claude via MCP, then ask for your series in plain language. Claude writes the bible, produces the episodes, delivers.

1

Connect

Settings → Connectors → Add “Micro Drama,” then paste the server URL.

2

Describe

In plain language: “A beauty series for my launch, in 5 languages.”

3

Receive

The bible, then the episodes in vertical, ready to publish. Without leaving Claude.

MD
“Micro Drama” connector
Server URL — shared on activation
Soon
Prompt

« Create a 10-episode mini-series, secret-CEO trope, for brand X. »

Prompt

« Adapt my season into 5 languages. »

Prompt

« Generate the first episode in vertical. »

What it looks like

The result. That's all that matters.

Vertical mini-episodes, built for the thumb. Characters, cliffhangers, your brand in the plot. This is what we deliver, ready to publish.

Beauty9:16

The Casting — Ep. 1

Romance9:16

First Impression

Fashion9:16

The Dare — Ep. 3

Romance9:16

Missed Date

Lifestyle9:16

The Reveal

Beauty9:16

Season 1 — Finale

Two ways to do it

We produce it for you. Or we install the capability.

We produce for you

Turnkey. You keep control of the story, we handle the rest.

€20,000 per season

10 episodes, all-in, generation included.

  • A half-day kickoff with your team
  • 10 episodes produced by us, ready to publish
  • Multilingual optional, languages of your choice
Smartest

You produce in-house

Your team runs the platform. We train, we support.

€790 / month

Up to 120 episodes a year. That's ~€80 an episode.

  • 1 season included every month (~11,000 credits)
  • €5,000 onboarding to get started
  • À-la-carte token kits to produce more or translate
What it is

A real series. Not an ad in disguise.

vs Synthesia

Not an avatar reading a script

They do training videos. We make content people watch by choice: characters, plot, cliffhangers.

vs Shoots

Faster, at volume, multilingual

A shoot costs €20–25k and takes weeks, in a single language. Us: a fraction of the cost, and all your languages.

vs DIY tools

A method, not mush

The generators exist. Without a bible, without direction, it falls apart. We sell the result, and the ability to repeat it.

The math that changes everything

The cost of an episode, before and after.

0+ €
per episode turnkey, fully done for you
~0
per episode when your team produces, on subscription
Frequently asked

What we get asked the most.

Launch your first series.

We frame the story with your team, we produce, we adapt. The reference spot is up for grabs. Now.